Stories are vitally important when it comes to trying to appeal to a potential customer – whether that’s online or in print. People love stories – it helps them understand, empathise with and feel an affinity for a product, service or business. And above all, they love stories about people.
Using stories in your content marketing are a neat way to help build your brand, giving your customers a clear picture of how your product or services can change their life (or that of someone they know), for the better. They experience your product through the story-teller’s eyes – it’s so powerful!