Stories are vitally important when it comes to trying to appeal to a potential customer – whether that’s online or in print. People love stories – it helps them understand, empathise with and feel an affinity for a product, service or business. And above all, they love stories about people.
Using stories in your content marketing are a neat way to help build your brand, giving your customers a clear picture of how your product or services can change their life (or that of someone they know), for the better. They experience your product through the story-teller’s eyes – it’s so powerful!
I’ve written lots of stories to bring products and services to life, with Connie and Elena and Caroline being two of the ones I’m most proud of. I talked at length with both Connie and Caroline’s daughters, and turned our conversations into heart-warming and compelling stories.
― Philip Pullman
Get in touch to find out more about how I can help you with copywriting.
Digital Flourish | Weymouth, Dorset 