Customers are increasingly careful about which brands they buy from. The internet means there’s lots more choice. Businesses need all they help they can get to stand out from the crowd and leave their competitors far behind.
When I decided to start my own digital marketing freelance business, one of the first questions that popped into my head was, what’s the name going to be, and the logo?
Stories are vitally important when it comes to trying to appeal to a potential customer – whether that’s online or in print. People love stories – it helps them understand, empathise with and feel an affinity for a product, service or business. And above all, they love stories about people.