My focus will be on improving organic search results on Google to drive traffic to your website (this is called search engine optimisation or SEO).
This traffic will usually stay longer on the website, see more pages, have a lower ‘bounce rate’ (the proportion of visits that end on the first page of the website that the visitor sees) and contact you or buy your product more often than others.
The first step on our path to SEO nirvana is to agree the key areas and keywords to focus on organically (i.e. for free). Google Ads could be considered for any that prove unachievable organically.
Rich and structured pages can help search engines better understand and index your content, which can lead to higher rankings. High-quality, fresh content helps search engines determine that a site should be highly ranked.
The more other websites link to your site, the better, especially if those sites are an authority on your field. We want others to recognise your unique and valuable content and link to it.
Blog posts are also a really useful way of contributing to SEO, introducing a wider range of keywords and keeping content fresh, which Google will love. Creating engaging and sharable blog content will play a big part in your business, but it’s something I can help you with, so it doesn’t feel like a chore!
On top of all this I’ll be regularly checking the site to make sure that each page renders well on mobile devices, and that it loads quickly and easily.
I’ll send you understandable monthly analytics reports for all webpages, highlighting traffic, engagement, referrers, and how long people are staying on your site.