User Experience (UX) and Usability in Dorset
We believe that making someone’s user experience (UX) of your website is absolutely critical.
Based in Weymouth and serving clients across Dorset, we specialise in improving website usability and conversion. Your website visitors will be able to exactly find what they need, so you don’t lose sales or bookings.
Why user experience matters
A great website doesn’t just look good – it’s easy to use too. From finding the right information to buying or asking a question, good user experience means that everything feels simple and straightforward.
When you invest in UX and usability, you’re not just making your customers happy, you’re also increasing your chances of getting them to buy, spend more time of your site and come back again. It’s a win-win situation, with happier customers and a stronger reputation for your business.
Our UX audits & usability reviews
Not sure why people are leaving your website without buying or booking? We’ll find out. Our UX audits reveal what’s causing frustration or confusion and give you clear, practical ways to make your site smoother, faster and more effective.
These are the things that matter on your website:
Navigation and menus
We make sure your website is easy to explore, with clear menus and logical page layouts. Over time, websites can become cluttered with overlapping or confusing sections – we help tidy things up so visitors can find what they’re looking for quickly without leaving your site.
Conversion rate optimisation (CRO)
We look at how your website encourages people to take action – whether that’s making a booking, buying a product or signing up. From clearer call-to-action buttons to a smoother checkout process, we recommend practical changes that help boost sales.
We also suggest trust-builders (also known as ‘social proof’) like reviews or video testimonials, And we offer ideas to increase order value, such as side-by-side comparisons or simple upsell prompts. Adding payment options like Apple Pay or Google Pay can make things even easier and reduce the number of ‘abandoned carts’.
Content clarity
We check that your wording is clear, friendly and on-brand, and that your pricing is easy to find and understand. If needed, we’ll recommend changes like laying out benefits and pricing tiers side by side, so users can compare and choose confidently.
Mobile usability
We test how your website works on mobile and highlight anything that’s tricky or frustrating to use, like clunky navigation or awkward booking tools. Our goal is to make sure everything works seamlessly, no matter the screen size.
Technical recommendations
We identify quick wins to improve performance, such as speeding up page load times, fixing broken links, getting tracking up and running, and making sure contact options are simple to use. We also flag where extra payment options could make checkout faster and easier.
All our suggestions are prioritised to give you the biggest impact on both customer experience and business results.
All recommendations are prioritised to deliver the greatest impact on both user satisfaction and business goals.
Real user testing - in person and online
We don’t just rely on our expert opinion: we learn from real people using your website. Whether it’s face-to-face sessions here in Dorset or remote testing across the UK, we watch how users interact with your site to uncover what’s working, what’s frustrating, and where we can make things work better for your customers.
Card sorting and user journey mapping
We run simple, hands-on exercises to help organise your website in a way that makes sense to your customers, not just your business. By mapping out typical user journeys across your site, we make sure the structure supports how people naturally browse and explore.
Task-based testing
We ask users to carry out common actions - like finding key information, making a booking or completing a purchase - while we observe where things go smoothly and where they don’t. These sessions give us clear insights into what’s helping or hindering your visitors.
Continuous improvements
The feedback we gather directly shapes our recommendations. By making small, focused changes based on real behaviour, we help you build a website that feels natural for your customers to use and delivers your better results over time.
Why choose us as your UX agency?
As a digital marketing agency rooted in Weymouth and Dorset, we understand the unique needs of local businesses.
Whether you’re a small business in Weymouth looking to boost online bookings, or an established brand in Dorset aiming to improve your digital presence, our UX and usability services are designed to deliver measurable results.
Here’s what sets us apart:
A proven process
Our UX reviews are clear, thorough and packed with practical advice you can act on straightaway.
Real people at the heart
We combine expert insights with feedback from real users, so you’re not just guessing what works – you know.
Results that matter
Everything we do is geared towards helping you get more enquiries, more bookings, and more sales.
Proudly local
We love helping businesses in Weymouth, Dorchester and across Dorset thrive online.