Our digital marketing workshop for Dorchester tourism businesses
We hosted a digital marketing workshop for Discover Dorchester and their tourism partners in April 2025.
It was fantastic to meet people from across Dorchester’s vibrant business community, including representatives from Dorchester Arts, Art in Poundbury, The King’s Arms Hotel, PIP Café Poundbury, Dorset Museum & Art Gallery, Shire Hall Museum, Vinyl Van, The Town Crier, Keep Military Museum, Brewery Square and Dorchester Town Council.
“A brilliant website and digital marketing workshop delivered by Sarah and Martin at Digital Flourish Dorset. Great value for money. They had put a lot of work into tailoring the workshop to the specific group and everyone got want they wanted from the workshop.”
Digital marketing workshop topics
Our training session focused on practical strategies to help Dorchester’s tourism and hospitality businesses boost their online presence and attract more visitors. Here’s a summary of the key topics we explored:
How to optimise for search engines
We discussed a number of actionable steps to improve both organic and local search visibility, from using relevant keywords to optimising your Google Business Profile.
Strategies to rank higher on TripAdvisor
TripAdvisor remains a crucial platform for attracting tourists. We shared best practices for enhancing your listings, encouraging positive reviews, and responding to feedback to climb the rankings and appeal to more potential visitors.
How to appear in AI-generated responses
With the growing influence of AI tools like ChatGPT, we covered how businesses can increase their chances of being featured in AI-generated recommendations. This includes keeping business information accurate and consistent across trusted platforms and providing clear, structured content that AI can easily interpret.
The power of Google reviews
Google reviews are a key driver of trust and local search performance. We explored ways to encourage more positive reviews, how to respond to feedback constructively, and how to leverage reviews to build credibility with future customers.
The best business listing strategies
We compared free and paid options for business listings, highlighting the importance of being visible on platforms like Visit Dorset and local tourism directories. We also discussed how to make the most of integrated advertising packages and newsletter placements.
At the end of each topic, there was an interactive session to make the session more engaging and stimulate discussion.
Celebrating Dorchester’s business community
It was inspiring to see such a wide range of local organisations in attendance, from arts and culture to hospitality and retail. The input and enthusiasm made the workshop a lively and valuable experience for all.
Tailored digital marketing workshops and training
Our digital marketing workshop aimed to provide practical, locally relevant advice to help Dorchester’s tourism sector thrive online.
We would be happy to run similar workshops or training in any area of digital marketing for companies and organisations, tailored to your requirements.