How we made email marketing work harder for Funhouse Comedy
Email marketing remains one of the most effective and reliable ways to connect with your audience, nurture relationships, and drive business growth. For organisations with thousands of subscribers, it’s not just about sending messages, it’s about maximising value.
Our recent project with Funhouse Comedy is a perfect example of how a strategic approach to email marketing can save money, boost engagement, and grow your subscriber base.
Saving costs through smarter platform choices
As your subscriber list grows, so can your costs, sometimes dramatically. Funhouse Comedy found themselves paying around £200 a month for their email marketing platform as their list expanded to over 10,000 subscribers. We knew there were alternatives that could deliver all the essential features for a much lower price, without compromising on quality or deliverability.
By migrating to a more cost-effective platform, we cut their monthly spend by half. We managed the entire migration process, ensuring that all active subscribers, including their segmented geographical groups, were safely imported. This meant Funhouse Comedy could continue sending targeted, relevant emails to every audience segment, but at a fraction of the previous cost.
As Spiky Mike, Director of Funhouse Comedy, put it:
“Email marketing is a vital part of our business but as our MailChimp list has grown to several thousand subscribers, so have our costs. Sarah and Martin recommended a MailChimp alternative that is half the price and just as good. They also set up a new branded template, automations and website pop-ups to increase new sign-ups. Highly recommended!”
Growing the list with targeted website pop-ups
A healthy email list is the foundation of effective email marketing. But it’s not just about numbers, it’s about attracting the right people and making sure they receive content that’s relevant to them. To accelerate list growth, we designed pop-ups for each venue listed on Funhouse Comedy’s website.
Each pop-up was tailored to encourage visitors to sign up for updates specific to their local venues, ensuring that new subscribers were automatically added to the correct geographical group. This targeted approach means every subscriber receives news and offers that matter to them, increasing engagement and the likelihood of repeat attendance.
Making a great first impression with welcome automations
First impressions count, especially in the inbox. To ensure every new subscriber feels valued and informed, we set up a welcome automation. Now, every person who joins the Funhouse Comedy list receives a friendly, branded welcome email, introducing them to the brand and setting expectations for what’s to come. This not only builds trust but also increases the chances that new subscribers will remain engaged over time.
Consistency and professionalism with branded templates
As part of the project, we developed a new set of branded email templates for Funhouse Comedy, incorporating their colours, fonts, and style. These templates ensure every campaign looks polished and instantly recognisable, building trust and making it easy for the team to create new emails quickly and efficiently.
The bottom line
Email marketing continues to be a channel that delivers, when you approach it strategically. By switching to a more cost-effective platform, importing all subscriber groups, growing the list with targeted pop-ups, automating welcomes and ensuring brand consistency, Funhouse Comedy is now getting more value than ever from their email marketing.
Could we help you make your email marketing work harder for you?