Meta Ads (Facebook & Instagram) in Dorset
Are you a small business in Weymouth, Dorchester or across Dorset looking to get real, measurable results from social media?
Organic posts are great for engagement and community building, but if you want to generate consistent enquiries, sales or bookings, Facebook and Instagram ads are where the real growth happens.
We help local businesses run powerful Meta Ads campaigns that get seen by the right people and deliver a strong return on ad spend.
“We couldn’t recommend Sarah and Martin more highly! From the moment we first met, we were impressed. We were working to a tight deadline, and their professionalism, creativity, and support were exactly what we needed.
It was really important for us to work with someone local to Weymouth, and being able to meet face to face early on made a big difference. It helped us all get on the same page quickly and clearly define our goals.
Sarah and Martin have been absolutely fantastic in running our Meta ads they truly know their stuff. Thanks to their hard work and expertise, our campervan competition was a real success. We genuinely couldn’t have done it without them.”
Jennifer Rowland, Bespoke Campervan Competitions
(July 2025)
Why choose our Meta advertising services?
Local expertise: We know Weymouth and the Dorset market inside out — from tourist-driven businesses to local trades and retailers.
Proven results: Our clients see consistent improvements in traffic, leads, and conversions.
Transparent management: You’ll always know where your budget is going and what results it’s bringing in.
Facebook & Instagram ads setup and management
We create data-driven advertising campaigns across Facebook and Instagram to help your business reach more customers, increase sales and strengthen brand awareness.
What’s included
Campaign strategy: We’ll work with you to agree clear objectives, such as brand awareness, lead generation or sales
Audience targeting: We build laser-focused audiences based on demographics, interests and behaviours, and can create lookalike audiences using existing customer data or website traffic
Creative production: From scroll-stopping images to video ads, reels and carousels, we design and write high-quality creatives that fit your brand and engage your audience
Ad testing: A/B testing and rotating creatives help avoid ad fatigue and reveal what really works
Performance tracking: We monitor key metrics like conversions and ROAS (Return on Ad Spend) to refine campaigns and maximise results
Why the Meta Pixel (and Conversions API) matters
Installing the Meta Pixel on your website is essential to measure and improve your ad performance:
Track conversions: See exactly which ads drive purchases, form submissions, or enquiries
Measure ROAS accurately: With Meta’s Conversions API (CAPI), we use server-side tracking to get more reliable data than traditional browser methods
Build retargeting audiences: Identify and reconnect with users who’ve shown interest in your business
Create lookalike audiences: Find new customers similar to your best existing ones
Meta ads retargeting campaigns
Most sales don’t happen on the first visit — that’s where retargeting campaigns come in.
Website retargeting: Reach people who visited your website but didn’t buy or enquire. You can even target specific behaviours like “Add to Basket” or “Viewed Product”
Social media retargeting: Reconnect with users who watched your videos, liked posts, or interacted with your page on Facebook or Instagram
Customer email lists: Upload your email database to reach previous customers and build lookalike audiences to expand your reach
Organic social media support
If you’re not ready for paid ads yet, or want to combine them with strong organic content, we can help with that too.
What’s included?
Content calendars with posts, reels and stories designed around your brand
Trend and hashtag research to reach local audiences
Engagement management - replying to comments, messages and building relationships online
Insights and recommendations to improve performance over time
Meta ads FAQs
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Most small businesses start with a minimum daily budget of around £10 per audience for Facebook Ads, while retargeting campaigns can run on lower budgets, around £5 per day. Budgets can be adjusted as you monitor performance and see return on ad spend (ROAS).
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The Meta Pixel is a small piece of code added to your website to track visitor actions like purchases or form submissions. It enables accurate measurement of ad conversions, helps build retargeting audiences, and allows creation of lookalike audiences to find new customers similar to your best visitors.
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You can target audiences based on demographics (age, gender, location) and already engaged customers. Using lookalike audiences created from your existing customers or website visitors helps extend reach while staying relevant.
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A/B testing different images, videos, copy, and ad formats is essential to avoid creative fatigue and discover what resonates best with your audience. Rotating creatives regularly and monitoring key metrics like conversions and ROAS maximises campaign success.
Ready to grow with Facebook & Instagram ads?
Whether you want to scale your sales or generate more leads, we’ll create a results-driven strategy that fits your business and goals.
Book a free consultation to review your current social media or ad setup — and find out how we can leverage Meta Ads to help meet your business goals.