New web design for Dorchester heating engineer
At Digital Flourish Dorset, we are passionate about helping local businesses thrive online.
Our recent work with Dorchester Boiler Solutions, a leading heating engineer in Dorchester, Dorset, is a prime example of how web design, coupled with a comprehensive SEO strategy can transform businesses in Dorchester and throughout Dorset.
The challenge: modernising for a new direction
Dorchester Boiler Solutions has built a strong reputation for reliable plumbing and heating services in Dorchester and across Dorset over many years. However, owner Wayne Loco wanted to reposition the business, focusing on three core areas:
With an expanded service area covering all of Dorset and the neighbouring counties of Somerset, Hampshire, Wiltshire and Devon, Wayne needed a website that reflected this new direction and attracted the right customers.
Our approach: Dorchester website design grounded in SEO
Our process began with in-depth consultation and competitor analysis. We researched local competitors and identified the most valuable keywords for the heating, ASHP, and air conditioning sectors.
This keyword research became the foundation for both the site structure and the content, ensuring strong improvements in organic search rankings in the coming weeks.
Key features of the new website
Custom, mobile-friendly design reflecting the new brand identity
Clear service pages for boilers, heat pumps, and air conditioning
Persuasive, SEO-optimised content targeting high-volume search terms like “air source heat pump Dorset,” and “new boiler Dorchester”
Strong calls to action and an easy-to-use contact form
Integrated improvements to the company’s Google Business Profile for enhanced local SEO visibility
The results: a website built for growth
The new Dorchester Boiler Solutions website is more than just a digital brochure. It is a lead-generation engine, designed to attract and convert customers searching for heating and cooling solutions across Dorset.
Wayne Loco, the owner, shared his experience:
“Martin was very professional and has designed a totally new website, that he has fully SEO optimised based on keyword research for my services. He is always polite and very knowledgeable. I will continue to use Digital Flourish Dorset for any of my projects and I would highly recommend them for web design, SEO, Google Ads and all things digital marketing.”
Why web design matters for Dorchester businesses
In today’s competitive market, a well-designed website is essential for any business. But it is not just about looks - an effective website design must be underpinned by a strategic approach to SEO and a deep understanding of local customer needs. By focusing on both design and search optimisation, we ensure our clients stand out in Dorset’s crowded digital landscape.
Our Dorchester SEO process includes
Comprehensive keyword research (using real search volume data)
On-page optimisation for all key services
Local SEO enhancements for Google Maps and local searches
Recommendations to improve backlink profile
Ongoing support and analytics to track growth
Ready to elevate your business in Dorset?
If you are a local business owner in Dorchester looking for website design services, Digital Flourish Dorset is here to help.
Whether you need a new website, a refresh, or expert local SEO to reach people in Dorchester and across Dorset, our team has the experience and passion to help your business thrive online.